bet365 review

Horse Racing, Sport, Live Streaming and Bonus Offers

3.50 /5.00 (14 reviews)

Bet365 Review

We’ve taken a Bet365 deep dive and examined the strengths and weaknesses of Samuel L. Jackson’s favourite bookie. We go through everything from their odds, to their promos, to the functionality of their app. By the end of this article you’ll know where they sit in the market and whether you should be betting there.

 

History

Bet365 is a privately owned UK betting company. Peter Coates started the business in 1974 when he started opening retail betting stores. His daughter, Denise, then took the concept online in 2000 with the brand Bet365.

The company is still privately owned, mainly by the Coates family, and their headquarters remain in Stoke-on-Trent in the UK. Peter Coates actually owns the premier league football club, Stoke City F.C. Come on you Potters!

Bet365, as the ads suggest, is now a global operation with 19 million customers in over 200 countries. Their European business runs through the tax haven Gibraltar, with their Australian operations using similar advantages in the Northern Territory.

 

Website Layout, Mobile Usability and App

Bet365 brand themselves as a technologically savvy company and they deliver on the marketing.

Their Live Streaming service is absolutely exceptional, displaying high quality video feeds of every major international sport. You can see anything from Major League Baseball to low level tennis matches with zero people in the crowd. The resolution is incredible on both website and app.

The major frustration with using their website is the grouping of events. They don’t have competition filtering options on the left hand side.

For example, if you wanted to look at the NRL prices for the upcoming weekend, you’re sent to a crowded page with every rugby league market. There’s matches, futures, UK markets, Aussie markets etc. It’s overwhelming and unfamiliar to Australian punters who are used to clicking on NRL and picking their favourite two or three legs for the weekend.

Another obstacle is the language. You’ll see 2-Way and 3-Way betting for most sporting markets. Once you realise that 2-Way is how we do it in Australia and 3-Way is how the Poms bet, you won't have any issues. However, until that becomes instinct it’s confusing to pass through an extra menu.

Another complaint, albeit a minor one, is the lack of design. Their website is dull. The green and grey primary colours aren’t broken up by team logos or caricature promos like their competitors. Even their live streaming service, which offers so much action, is largely hidden on main menus.

The App, while still lacking life, actually works better than the website. You’ll find markets easier and whilst it isn’t lightning fast, you can place a bet on horse racing in one second.

  • Website Layout 3/5
  • Mobile App 4/5

Why Bet With Them

Bet365’s biggest strength is their volume of markets and the competitiveness of their prices. They’re primarily a low margin, high turnover business. Think K-Mart, though I’m sure they won’t appreciate the metaphor.

Most of their markets bet to a low percentage and they’ll commonly stand out on odds comparison websites as offering better prices than their competitors. Check out the example below:

Bet365 Bookies Review

Their horse racing product is arguably Australia’s best. Their fixed prices includes Starting Price (SP) security which is an industry best. That means that if you take a fixed price and the SP is bigger, you’ll get that. They also bet fixed price for the place which is rare.

Importantly, their fixed prices on horse racing are often the last to move. Punters can therefore spot a market mover and still find top odds with Bet365.

Their other horse racing product is best tote, which includes the SP as well. That’s an industry norm these days but they extend that product to the smaller race meetings when most competitors only offer middle tote.

Their sporting markets are no different. They’re the first bookmakers to bet on AFL & NRL total points each week which is bold given that bookmakers often lose on these markets.

Similarly, Bet365 will be the first to market on obscure events like the World Swimming Championships, Australian Open Bowls etc. In an industry that is renowned for copy and paste, we respect that they often have their own opinions.

  • Competitive Odds 4/5
  • Amount of Markets 5/5

Bonuses and Promo Generosity

Bet365 offer a $200 free bet to new account holders. That’s a good representation of their promo generosity. They’re not the best, they’re not the worst.

However, they can surprise the market with some really generous promotions. In 2017 they started the lead by 10 points on the NRL or 24 points on AFL and get paid out offer. It gave punters an estimated 10% advantage and was copied by their competitors.

One thing to note is that Bet365 spend less time and money communicating their promotions. They rarely run promo specific television ads and their website doesn’t have a featured promotional section. Members have to pay attention to spot the opportunities.

  • Promos 2.5/5

Live Betting

Bet365 could confidently consider themselves the market leader in live betting. They easily televise the most events and they offer live odds for all of those. Plus you’ll see them trading anything live on Fox Sports, whether it’s UFC or NSW Cup rugby league.

Betting live over the phone, as Australian legislation demands, can be quite frustrating. However, Bet365 have been innovative in their solutions. They currently offer a Quick Code system that gives punters a four digit code to reflect the betting option they want. This significantly speeds up the time on the phone, making a painful experience manageable.

  • Live Betting 4.5/5

Client Profiling & Account Restrictions

Without a doubt the biggest criticism of Bet365 is how they treat winning or sophisticated looking clients. They’re quick to limit or close any account that looks intelligent. You don’t even have to win and you can be limited to placing bet’s in dollars rather than pineapples.

The Bet365 attitude here is cliche English. The Poms, despite introducing us to the punting culture, are allergic to accepting bets. Open an account at any bookmaker in the UK and you’ll see what we mean. If you try to back a 50-1 horse in the Caulfield Cup they’ll let you have five pounds on it. If you’re lucky.

So Bet365, probably fairly, are blamed for introducing the “safe than sorry” UK attitude to bookmaking over here. And if you ask any professional punter what they think of Bet365, their review won’t be as positive as ours. Though they’ll probably have the same attitude to some of the other UK agencies like William Hill and Ladbrokes.

Lastly, it should be said that Bet365 do honour the minimum bet rules enforced by New South Wales and Victorian racing. The same can’t be said for every bookie.

  • Treatment of Winners 1.5/5

Bottom Line

Bet365 are one of the biggest bookmakers in the world, offering some of the most competitive odds across the broadest range of markets. Their live streaming service is second to none, letting members access hundreds of high resolution sporting feeds each day.

The website might not be the easiest to use for recreational punters and they vigilantly shut down winning accounts, but they are still worth opening one with. They’ll often be top odds and they can surprise the market with generous promotions.

  • Website Layout 3/5
  • Mobile App 4/5
  • Competitive Odds 4/5
  • Amount of Markets 5/5
  • Promos 2.5/5
  • Live Betting 4.5/5
  • Treatment of Winners 1.5/5

Overall 3.5/5

Add Your Review

Help your fellow punters out by telling them why you bet OR don't bet with Bet365.

Is it easy to get into contact with Bet365 if you have a problem and is their customer support of a good standard?

Would you recommend Bet365 because of their prices and markets they offer? Do you find their promos compelling?

Is the Bet365 website easy to use? Can you find what you're looking for quickly?

Are they a real bookmaker or are they scared of taking a bet? If you've been limited or banned then let our readers know!




Independent Reviews

I generally use bet 365 for horse racing bets I find the odds for most racing are slightly better odds. The sport odds for lines and head to head are generally quite good also. Their promos are probably not quite as good as other companies, but they are easy to get in touch with if any dramas with bets happen

4.75

  5.0 
  4.0 
  5.0 
  5.0 

I find bet365 exceptional for the range of markets and the odds they offer on most of these. Agree that the website is easy to use, although some of their more niche markets can be slightly difficult to find, particularly player props for US sports.

They lose a little on promos to other bookies, although they do have some nice promos, in particular their multi boost offers on various sports. Lack a little in giving out the bonus bets to their customers like some other bookies will, although the random messages that you have a small bonus bet to use is nice. Cash out is done better than most, and the Bet365 card is a nice feature to have and eays to move money between it and my account as required.

Highly recommend these guys, they are also easy and quickl to deal with if you do happen to come across any issues.

4.50

  4.0 
  5.0 
  4.0 
  5.0 

Have had no problems with bet365 myself but a few people I know have had there bets limited.i have had this with another of the corporates myself
Put up early markets and I find them more than competitive
Have ok promotional offers too

4.25

  4.0 
  4.0 
  4.0 
  5.0 

Best Cash Out in the industry, mainly use for sports, and have all applicable markets I'd bet on

4.25

  4.0 
  4.0 
  4.0 
  5.0 

Bet365 is a good betting service. Odds are generally good to better than some. Promos are fair and customer services are very good. Cash out is good if that's your thing

4.25

  4.0 
  4.0 
  5.0 
  4.0 

Excellent prices for horse racing, don't bet sport so don't know about the prices on footy etc

4.00

  5.0 
  5.0 
  3.0 
  3.0 

It is a good betting agency

3.50

  4.0 
  3.0 
  4.0 
  3.0 

Sick of them putting up top odds then you go to put $100 on an it comes up you can have $20 happened numerous time !

3.50

  4.0 
  4.0 
  5.0 
  1.0 

I find them bout the same as the rest of the Corporate Bookies. They have good promos for footy and alot of things to bet on.

3.25

  4.0 
  4.0 
  3.0 
  2.0 

These guys have the best racing product - SP Guarantee where you get paid SP if it's higher than the fixed odds you took - great little piece of insurance. The Bet365 App works great but the website is a bit clunky especially when you're trying to find some betting markets on soccer (they have so many markets that it takes a while to find what you need).

3.25

  2.0 
  3.0 
  5.0 
  3.0